A social media analysis during the Michael Jackson Memorial Event
Well what can I say, there are millions of Blogs out there with everyone giving their opinion since June 25th. Some spread gossip, speculation, rumours, defending their friend MJ, news outlets and finally the every day people giving their experience of MJ in their lives.
The activity online has surpassed the inauguration of Barack Obama. His Facebook Page has topped over 7 Millions Fans!!! The most popular application being the free virtual MJ glove. According to Mashable, there have been over 500k updates posted to Facebook. This is probably why I have managed to get onto Facebook only once today. There are many discussions started on his Fan Page and it appears that this page is unmoderated. Do check it out, I do have to warn you that some of the content is very offensive.
There are various trending topics on Twitter that has been changing at a record pace as the Memorial Event progresses today. Some topics were M’s, We are the world, Gone too soon, KFC, MJs and much more. So what has KFC got to do with MJ? Majic Johnson shared a story of his dinner invite to MJ’s house where he was blown away that MJ ate KFC.
The types of videos on YouTube vary from MJ Memorial Tickets for sale to scenes from outside the Staples Centre. Fans videos and much more. The news channels also posted their videos here as well.
There were a lot of updates on Flickr. These images are by various people that were outside the Staples Centre. It gives great insight to what was going on outside.
The live feed had a lot of updates
The Globe and Mail
The Globe and Mail used Coverit Live to provide live coverage of the MJ Memorial Event.
The comments were disabled due to the high volume of participants and offensive participants.
Facebook Connect to follow the conversations on Facebook. Your Voice, the capability to email your comments. The online news channels did a great job of quoting some of the comments from Facebook and Twitter.
So what does this all mean?
In the past our only source of news would have been the media outlets possibly with live TV/Radio coverage and the newspapers possibly creating special editions that evening or the next day. Social Media has now changed all of this with the traditional news channels competing with every day citizens to provide the news. It has also given us the incredible ability to express ourselves, our emotions and connect with each other. It has also enabled us to break down geographic barriers and socioeconomic as well. We can now share information instantly via photos, videos, text and audio as well as give our feedback on what is going on or what we think or feel. What’s important is not just what the media channels are saying but the news from the eyes of the everyday citizen. This certainly does not make traditional media obsolete but just provides a more balanced perspective. What’s been great is the way these traditional media have now embraced social media and are finding their own flavor of incorporating them into their reporting. Since June 25th Michael Jackson has been dominating the online channels and has given people the opportunity to express their sorrow and grief. The flip side is that this topic has overshadowed other news worthy events. Now that Michael Jackson can rest in peace these social media channels will be free to discuss the next big event.
Some further analysis