I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point.
To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.
So my starting point was reinforcing the house and creating the invitations.
Details are in the following presentation.
My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.
The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.
So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.