Social Media is not just for marketing. In the early days it was used by the big brands for marketing. They typically had large budgets and therefore were always open to experimentation. Now that this technology is part of our daily lives it can be used for all kinds of purposes.
One area that it’s being used very successfully is for social change. Jeremiah Owyang, from Forrester, used his blog to raise awareness to the after effects of the earthquake in China.
Twestival was an event that took place on Feb. 12th 2009 in over 100 cities around the world to raise awareness and $$ for charity:water.
GenY Ottawa is featuring Susan Murphy who has been involved in numerous social media for social change projects.
Event: #GenYOTT — Ring in 2010!
Date: Thursday, January 14, 2010 from 7:00 PM – 10:00 PM (ET)
Location:
Foundation
18B York Street
Ottawa, Ontario K1N5S6
Canada
It’s sold out however do follow the conversations on Twitter