Running your Blog like a Pro
October 5th, 2008
David Peralty was the second presenter at WordCamp Toronto and he went into details about Running your Blog like a pro.
Here are some great tips.
Create quality content constantly and consistently
- post every day
- research your topic
- prove your passion or expertise, research goes a long way
Stop copying- be unique
- when a big news story happens, come up wth a unique angle
- Stop following the crowd
- Generic posts and comments are worthless
What stories Wow you?
- proof of expertise
- interview of interesting people
- breaking news
- dissection of something cool?
Promote your content
- network with others
- stumbleupon, mixx, reddit, digg, delicious, magnolia and more
- comment on other blogs
Getting more comments
- ask questions
- leave an open ending
- be controversial
- respond to comments!
People are too lazy
- make commenting easy
- no captchas
- no interim pages
- low number of required fields
- thank peope for commenting
Getting links takes time
- create compelling content
- link bait
- guest post
- create services
- try other media (video and/or audio)
Link Bait isn’t a bad thing
- make it long
- make it detailed
- make it easy to digest
- make it funny
- make it useful
- make it hard to replicate
Increasing revenue is easy
- try other ad systems
- test other ad placements
- direct ad sales
Don’t be afraid of ads
- you deserve to monetize
- you are creating quality content
- you are providing a valuable service
- you are working hard
Direct Ad sale tips
- who is advertising on your competition?
- who would you like to have advertise?
- ask everyone! ther worst they can say is “NO”
Secondary Benefits
- book deals
- job offers
- speaking opportunities
- hi everyone
Make everything totally dummy proof
- can I contact you?
- can I easily advertise with you?
- can I easily promote your content?
Find the limiting factor
- Do you need more links?
- Do you need more advertising?
- Do you need more content?
- Do you need SEO?
- Do you need more contacts?
