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Social Media beyond the parties – how to use social media effectively for your future careers

Posted by on Nov 2, 2009 in Events, Guest speaking | 1 comment

I met Gail Carmichael at one of the Girl Geek Dinners and we had a blast at dinner. She mentioned her involvement in WISE and it brought back fond memories of my involvement in a similar organization when I was a student. Back in the day I was very involved in the various student associations in University and organized numerous events. So when she asked if I would like to come to the university and talk to the students about social media,  I could not refuse such a great offer. I am pleased to say that we have a date. It’s Nov. 10th...

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Social Media Analytics – What, Why and How

Posted by on Oct 22, 2009 in Events | 0 comments

Katie Delahaye Paine talks about social media analytics. It’s about measuring relationships. Sas, Spss, analytics are the key to the success of measurement. Improve your reputaion, listen first, then respond. Being proactive in social media leads to increase in revenues. So how do you get there? Articulate a goal, then measure your web traffice, online donations etc… Define the expected results. What’s the investment? understand your audiences and what motivates them define the metrics (what you want to become) determine...

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The Keys to User-Generated Creative

Posted by on Oct 22, 2009 in Events | 0 comments

Doritos were a has been in the chip world and tried something new. They launched the white bag of chips and asked people to come up with a commercial about their flavour of chips. If they won this contest then they would win 25k and get 1% of the sales for the lifetime of the flavour. Ryan Coopersmith was the winner with about 8 videos. New Doritos scream cheese. Won the 25 k and bought a HD camera and out in LA with a talent agent. The promo ran for 6% and sales grew by 22%. Short term they have the people that signed up for the campaign and...

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Targeting Audiences: Practical Uses of Behavioural Targeting and Retargeting Data

Posted by on Oct 22, 2009 in Events | 0 comments

Mladen Raickovic from Olive Media talks about collecting data. Cookies allow data to be collected by companies to understand the type of content that the user is looking at, how they are interacting with it. So where is our privacy in regards to this? Non personally identifiable information is focused on, their interaction with a site etc.. so multiple people using the samecomputer are not accounted for.  People do have the option to opt out of the cookies if they choose to. Who’s collecting this data? Data companies Ad Networks...

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Hugh MacLeod – morning keynote at Meshmarketing

Posted by on Oct 22, 2009 in Events | 1 comment

Mattering 2.0 Hugh MacLeod talks about us wanting to do something that matters.  Social Media is very time consuming however people are passionate and do spend the time participating here. He wrote a book called Ignore Everybody:  And 39 other keys to creativity. We are now getting a little history about the world and people. Story about the alpha males going to get KULA. KULA is a sting of shells. So why can’t get kids go and get them. The shells had no inherent value but meaning. So a photo by itself has no inherent value however once...

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The lighter side of Twitter

Posted by on Oct 14, 2009 in Uncategorized | 0 comments

It seems that wherever you turn these days people are talking about Twitter. The bookshelves at the bookstores are lined with books about Twitter, the news constantly quotes tweets, you just seem to get away from hearing about Twitter. So just when you think that all that needs to be said about Twitter has been said well here’s a new twist …. 100 days of fry and so the story goes… Stephen Fry is a British actor who is fairly popular on Twitter. Morgan Ritchie is a cartoonist that took one of Stephen Fry’s tweet each...

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It is social media, so use the media

Posted by on Oct 13, 2009 in Events, Guest speaking | 0 comments

Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words “it is social media….. start using the media” So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco. The complete set is on the Virtual EyeSee fan page on facebook.  So the next time you have an event take some photos. If you don’t have a budget for a professional, then take your...

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Must have social media tools to engage your customers

Posted by on Oct 8, 2009 in Events, Guest speaking | 0 comments

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that...

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Customer engagement through Social Media

Posted by on Oct 4, 2009 in Events, Guest speaking | 0 comments

I’ll be speaking at the next Zone 5 event and the topic is customer engagement through social media. Customer engagement seems to be the new buzz word but it’s something that is hard to achieve for most businesses. Traditional marketing was about one generic message that was sent to all customers through controlled channels. Social media has now changed that model and enabled the sharing and customization of the message via many channels. The biggest change is the loss of control of the message. Since there is a lot of emphasis on...

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Tapping into Twitter with Social Signage

Posted by on Oct 1, 2009 in Events, Guest speaking | 0 comments

I am very excited as I am attending GTEC on October 7th this time it’s to introduce a very interesting concept that is called Social Signage. This is a joint venture between Corner Portal and Virtual EyeSee. This concept is geared towards museums and galleries to drive new traffic to their exhibits. Typical visitors generally fall into 3 categories tourists members occasional visitors Most of these institutions are very heavily funded by various foundations and tax dollars. The revenue generated by visitors is minimal. This has been the...

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