Events

Conversations about you are happening right now. Are you catching them?

Posted by on Nov 27, 2008 in Events

I am at The Code Factory listening to Radian6 talk about Social Media Monitoring and it’s importance. The Motrin event of last week, Motrin baby wearing add,  is what we are discussing.  Within 24 hrs a mommy blogger in Colorado and was offended by it.  You are not a real mommy if you don’t have the baby near you.  Another blogger tweeted about it and within 24hrs 1500 bloggers, tweeters talking about it.  by monday the add was pulled from their website and cancelled the campaign. Did Johnson and Johnson make the right decision to cancel the campaign based on the sample of 2000...

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Monetizing your Social Media Passion

Posted by on Nov 24, 2008 in Events

Monetizing your Social Media Passion

Monetizing your Social Media Passion was a hot topic at Podcamp Ottawa.  This session was facilitated by Robin Browne. People generally made connections through Blog or podcasts.  These mediums were used to communicate their passion on their niche.  Although there were no direct monetary rewards for the time invested in publishing to these mediums they did get contracts due to fame in these respective areas.  Susan Murphy agreed with this but did state that she blogged because she was passionate about it. Give away stuff for free became the common theme in this discussion.  The average...

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Audio the most intimate medium

Posted by on Nov 24, 2008 in Events

Audio the most intimate medium

Hugh McGuire started his Podcamp Ottawa, session off with a somber podcast from the Scarborough Dude.  This particular episode was very well done with the Scarborough Dude as the only narrator talking about a funeral, he was wondering if he was a good father, his son stood in front his friends and how his sons friends accept him for who he is.  He had a few pauses and his voice was used well to make the story very compelling with great descriptions of the surroundings. This lead to a great discussion about silence being a good thing in a podcast.  Using words to describe the setting,...

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Going beyond RSS

Posted by on Nov 23, 2008 in Events

Going beyond RSS

The next Podcamp Ottawa session was facilitated by Maurizio Ortolani, who is part of the team at NAC that uses new media to build an online community.  He talked about Christopher Millard who produces the NAC podcasts. They have about 4000 subscribers which translates to twice the capacity of the concert halls.  There are over 8000 downloads over the past 6 months.  The demographic consists mainly of older people who are the annual subscribers (seniors), high school and university students.  He alluded to having reached the glass ceiling with this and maxed out with web programs etc… ...

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Conversations before code

Posted by on Nov 23, 2008 in Events

Conversations before code

Podcamp Ottawa started off with Jeff Parks giving yet another engaging discussion about podcasting.  He talked about his mantra of give it for free.  which has worked very well for him. He has a vast collection of interviews which are popular globally, so popular that he has been invited to speak at conferences worldwide.  He does not charge for his guest speaking engagements and his only request is for his conference pass and his travel expenses to be covered. It’s an opportunity of a life time to speak to all these individuals.  His show is about the guest speaker and not about...

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Making the most of Plug-ins at WordCamp Toronto

Posted by on Oct 5, 2008 in Events

Making the most of Plug-ins at WordCamp Toronto

I had an amazing conversation with Brandan Sera-Shriar during lunch here at WordCamp Toronto. He is involved in a lot of very interesting projects and is also a teacher at a College!!! Building plug-ins in WordPress is very easy and does not need a lot of programming knowledge. A great way to get started is to take a plug-in and copy and paste the code and develop a new one. There is a limit to what a plug-in can do and will want to customize it to whatever you want. Look is just as important as functionality in a successful plug-in. HTML/CSS, PHP and MySQL skills are great to have Check out...

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