Events

New Media Tools for Marketing Research

Posted by on Jun 10, 2009 in Events, Guest speaking

2009 is the year of change when it comes to marketing research. The age demographics have very distinct preferences as to which medium they prefer. Here’s what I am talking about. The 45 plus category love the phone and paper. If there is a problem their first reaction is to pick up the phone to have it resolved. They are also huge consumers of paper products like glossy brochures, magazines and newspapers. The 30 plus generation are the ones with busy careers and starting families. They are big on Green and recycle all that stuff that comes in the mail box. They absolutely hate to be...

Read More

Social Media Mom Adventures

Posted by on May 30, 2009 in Events, Training

The first ever Social Media Moms Nite Out was a blast. I have to say that most moms thought it was a great idea however it seemed very hard to get them to come downtown and away from all their responsibilities. Being a mom I absolutely understand where they are coming from. For those moms that did come out I wanted it to be more than talking about Social Media so I took some extra steps to make it special. So we had some wine, cheese, chocolate …. and Social Media Mom Adventures. Here are some photos that I took before we started. There was a lot of material to cover as I wanted to go...

Read More

Social Media Moms Nite Out

Posted by on May 28, 2009 in Events, Training

I am super excited as in a few hours, 3 hours to be specific, I will be hosting the 1st ever Social Media Moms Nite Out. I shopped earlier today and got a tonne of goodies to eat and drink. Wine, chocolate, brownies,  other drinks and much much more… So stay tuned for updates on this fun and exciting events. I hope to have more in the up and coming months. Just in case you have don’t know what I am talking about here is a bit of background on this. 59 slides in 2...

Read More

Cutting Edge focus on Social Media for Business

Posted by on May 27, 2009 in Events, Guest speaking

Social Media can indeed be used beyond Brand Marketing and The Ottawa Network will be addressing this topic this evening. Cutting Edge focus on Social Media for Business “Social Media – its here, now, and ubiquitous – but how can you use it effectively in the business context. Learn about the  role of social media in driving market conversations to understand the voice of the customer, and how a Social Media Press Release differentiates from a traditional Press Release. When it comes to implementation, you will also learn how to build your own enterprise social network using new social...

Read More

Opening Government to Public Input

Posted by on May 16, 2009 in Events

No communications endeavour is rish free. That didn’t come out right and it’s a dialogue. You have to listen first, these conversations are happening wheather you are listening or not. Then you push the news releases to the rest of the department. Where are we going with all of this? As a push medium and p to p we are there. What is going to be the feedback and have to be baked into the system as well. Translate into action. How do you start it and what do you do? How influencial can that feedback be? It’s never going to replace formal communication with the mass media,...

Read More

Change Camp Ottawa – section “C” on social media in government department

Posted by on May 16, 2009 in Events

I am at Change Camp Ottawa and there are a lot of very good sessions lined up. I am currently blogging from the Social Media in Government session. For live blogging check the Apt 613 Blog. Public Health Agency of Canada, during swine flu they were using twitter to keep folks updated. There are tonnes of folks complaining about government agencies on twitter, but is anyone watching them and responding? It seems that there is currently no mechanism to respond to these complaints and help out. Fisheries is using twitter to send out releases, this is just the first step, working in both French...

Read More
Page 5 of 14« First...34567...10...Last »