How I participated in a Social Media Scam
At 4:30pm this afternoon I started down the path to participate in a social media scam. Here’s how it came about…. I was trolling Facebook looking for the latest example of a corporate Facebook Page that had a contest. No sooner had I started I saw a status update from one of my friends At 4:30pm this afternoon I started down the path to participate in a social media scam. Here’s how it came about…. I was trolling Facebook looking for the latest example of a corporate Facebook Page that had a contest. No sooner had I started I saw a status update from one of my...
Read MoreFacebook new and improved privacy
Everyone has been super concerned about privacy within Facebook for a long time. So here’s the latest scoop on this. In other words you do have the choice of making content available to friend, friends of friends and everyone. What these changes mean for you You can now control who can see every post you share, from status updates to photo albums. Regional networks (like London or Australia) have been removed. A common set of information for all users is now publicly available. Facebook-enhanced applications and websites now have access to a limited set of information when you use...
Read MoreFacebook advertising a true success for the company
Although Facebook popularity was exploding globally they were still in start-up mode as a company, with negative cash flow.They had to borrow to expand and maintain their data centers, which cost about $25 million to run. Sheryl Sandberg came on board about a year ago and things began to take a turn. Facebook was no longer a company run by a bunch of kids but had a COO that was there to turn Facebook into a very profitable business. So who is Sheryl Sandberg anyway? She is a Harvard graduate who was the V.P. of Global Online Sales and Operations at Google. I think that about sums it...
Read MoreFacebook personal profiles added to ad network
I have seen this message on my Facebook friends profiles. “On Friday, Facebook will start using your photos in ads that will appear on the profile page of your contacts. It’s legal and is mentioned in the fine print when you create your account. If you want to prevent this from happening, do the following: Settings, Privacy Settings, News Feed and Wall. Then Facebook Ads, choose “No one” and save changes. Copy this and use in a status update.” I was somewhat skeptical as to this new direction by Facebook so I decided to try it out. Here’s what happened....
Read MoreIt is social media, so use the media
Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words “it is social media….. start using the media” So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco. The complete set is on the Virtual EyeSee fan page on facebook. So the next time you have an event take some photos. If you don’t have a budget for a professional, then take...
Read MoreMust have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was...
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