Guest speaking

Social Media beyond the parties – how to use social media effectively for your future careers

Posted by on Nov 2, 2009 in Events, Guest speaking

I met Gail Carmichael at one of the Girl Geek Dinners and we had a blast at dinner. She mentioned her involvement in WISE and it brought back fond memories of my involvement in a similar organization when I was a student. Back in the day I was very involved in the various student associations in University and organized numerous events. So when she asked if I would like to come to the university and talk to the students about social media,  I could not refuse such a great offer. I am pleased to say that we have a date. It’s Nov. 10th 2009 at Carleton University. So what do I talk about...

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It is social media, so use the media

Posted by on Oct 13, 2009 in Events, Guest speaking

Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words “it is social media….. start using the media” So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco. The complete set is on the Virtual EyeSee fan page on facebook.  So the next time you have an event take some photos. If you don’t have a budget for a professional, then take your...

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Must have social media tools to engage your customers

Posted by on Oct 8, 2009 in Events, Guest speaking

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was...

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Customer engagement through Social Media

Posted by on Oct 4, 2009 in Events, Guest speaking

I’ll be speaking at the next Zone 5 event and the topic is customer engagement through social media. Customer engagement seems to be the new buzz word but it’s something that is hard to achieve for most businesses. Traditional marketing was about one generic message that was sent to all customers through controlled channels. Social media has now changed that model and enabled the sharing and customization of the message via many channels. The biggest change is the loss of control of the message. Since there is a lot of emphasis on B2C and endless examples and case studies I...

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Tapping into Twitter with Social Signage

Posted by on Oct 1, 2009 in Events, Guest speaking

I am very excited as I am attending GTEC on October 7th this time it’s to introduce a very interesting concept that is called Social Signage. This is a joint venture between Corner Portal and Virtual EyeSee. This concept is geared towards museums and galleries to drive new traffic to their exhibits. Typical visitors generally fall into 3 categories tourists members occasional visitors Most of these institutions are very heavily funded by various foundations and tax dollars. The revenue generated by visitors is minimal. This has been the model for quite some time but Social Signage aims...

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New Media Tools for Marketing Research

Posted by on Jun 10, 2009 in Events, Guest speaking

2009 is the year of change when it comes to marketing research. The age demographics have very distinct preferences as to which medium they prefer. Here’s what I am talking about. The 45 plus category love the phone and paper. If there is a problem their first reaction is to pick up the phone to have it resolved. They are also huge consumers of paper products like glossy brochures, magazines and newspapers. The 30 plus generation are the ones with busy careers and starting families. They are big on Green and recycle all that stuff that comes in the mail box. They absolutely hate to be...

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