Where should the blog be?
Samantha asked several questions via Facebook. Since these questions need somewhat of a long answer I thought that I would address it here. In a social media marketing training session yesterday I talked about the concept of integrating a blog to a company website. So how does Bando integrate their blog into their website? Here is what needs to be done in this case. Currently Bando promotions has a website. and a blog As you can see the blog is on eBlogger and has very different branding than that of the organization. To the user or potential customer coming to this blog is very confusing...
Read MoreIntegrating your Blog into your website
There are many ways to get up and running with a blog, the most common way and easiest is to use a free blogging site like eBlogger, Typepad, WordPress and Livejournal. Of course this goes without saying that there are many more sites like this. Advantages of these sites These sites are free. Easy to setup and require no technical knowledge. Great way to start blogging and discover you online voice. Perfect for a personal blog, website about events, informal organizations etc… Disadvantages of these sites are Offer limited selection of templates. Templates have limited...
Read MoreMust have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was...
Read MoreFacebook Lite
Facebook now has something called Facebook Lite. The way to access this is by clicking on the linkhttp://lite.facebook.com/. It’s certainly a work in progress however it’s quite a calming feeling when you use this as most of the applications, updates, requests etc. are not there. All the bells and whistles have been stripped out. So if you like this then use it. Here’s what it looks like so far. Top menu bar for Lite has the Profile, Events, Inbox, Settings, Logout and Search. Compared to the regular Facebook which has Home, Profile, Frneids, Inbox, UserName, Settings,...
Read MoreYou are nobody if you can’t be Googled
I was asked to talk about LinkedIn to a group of job seekers today. Since I only had a couple of hours to present I had a huge challenge on my hands. LinkedIn has evolved to be a very powerful social network for professionals. It is feature rich and is evolving daily. Most people don’t use it to it’s full capacity Free or paid. The other challenge is the fundamental philosophy of sharing from the younger age demographic to the “privacy” issue of the older age demographic. So when I actually thought about it I realized that “you are nobody if you can’t be...
Read MoreSo what is social media marketing anyways?
Traditional advertising is costly and these days it doesn’t seem to be very effective. So what are the alternatives if you don’t have a large budget for advertising but want to let people know about your brand, business etc. The answer to this dilemma is Social Media. So what is Social Media anyway? Social Media is a term used to reference sites like Facebook, YouTube, Twitter, Flickr, LinkedIn and more. Currently there are 12,381,640 Canadians on Facebook. Statistics Canada’s population clock estimates that the total population of Canada is 33,760,010. That’s a...
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