Crowdsourcing

Posted by on Nov 15, 2010 in Product Development

Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.

There are many successful businesses based on this concept.

The obvious one is 99 Designs. You fill out your request and people will submit their graphic designs. Pick the one you like. The advantage of this is that you get the perspective from a number of people vs just one graphic designer.

CMNTY provide tools for building online communities whether it be for products, employees or services. They provide back end tools to analyze results.

uTest provides a pool of testing professionals from around the world with a varied test background.

Then comes Fluevog, yes that’s right open source shoes!!! This gives everyone a chance to have a say in the shoes they want to see. Shoe designs are submitted and if picked they will be turned into a shoe with a name after the designer and a free pair of that shoe.