Posts by natasha

Mike Mansnik from TechDirt

Posted by on Apr 7, 2009 in Events

Mike Masnick from Techdirt is coming up. Mike is an optimist. Newspapers are disappearing. Seems like newspapers moving online. Music industry not happy about piracy. Digital business models Cloth button makers guild and how they lobbied the govt. to protect their market. The number of buttons used has grown not decreased. So social media will not make the market small but grow it. How do you capture a larger share of a larger market. So how do you make money when people are free riding. Attention & Access are key to the success of social media model. Great content is key to help share...

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MESH Toronto 2009

Posted by on Apr 7, 2009 in Events

  I am very excited as MESH’09 just got underway. Just announced MESH marketing on Oct. 22. Sign up on the email list to get updates on this.  Great MESH swag Connect – magnets Share – gum Inspire –  Condoms For updates on MESH Twitter hastag #mesh09,  videos and live...

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Advertising in a Social Media world

Posted by on Mar 30, 2009 in Uncategorized

When the word advertising comes up in an online medium the obvious come to mind. Banner Ads, Google Ads etc. Facebook has also incorporated what they call “social ads” into their offerings. I talked about the Facebook Ads recently but what I am talking about today is something totally different. It’s the world of advertising colliding with geeks to create something really interesting and fun. What I am referring to are the fun games, quizzes, gifts that people can send for free in Facebook. We are at the tail end of Cold season so Puffs have this campaign to send Get Well...

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New Media Fundamentals for Business Seminar

Posted by on Mar 18, 2009 in Uncategorized

I am currently demonstrating the mechanics of Blogging during the New Media Fundamentals for Business Seminar. This seminar goes through all the fundamentals of the New Media tools needed to successfully run and market a business. Here’s some feedback from the participants. UPDATE When I had initially put together this seminar I knew it was going to be really intense. The idea behind it was to give the participants a flavour of all the commonly used terms Social Media and other New Media tools in use currently examples of how businesses branded themselves and used these technologies I...

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What does Justine think?

Posted by on Mar 16, 2009 in Uncategorized

Here’s what Justine thinks…. Click on the image to see the full video.  Just in time for submission for #SXSW

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