Posts by natasha

Social Media Fundamentals for Business

Posted by on Jan 12, 2010 in Training

Back by popular demand, I will be offering another workshop in February, called Soical Media Fundamentals for Business. This is a half day workshop that is geared towards Government, businesses, executives or anyone wondering what this all means and how it fits into a business. This one half-day Social Media for Business teaches: History and evolution of Social Media Commonly used terms and definitions Social Networks Blogs Twitter (microblogs) Social Bookmarks Photo sharing Video sharing Podcasting Social websites Case studies Participants will leave with a good understanding on what social...

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Happy New Year

Posted by on Jan 4, 2010 in Uncategorized

Happy New Year I hope you took time to eat drink and be merry. 2009 was a challenging year for many with the economic crisis still having it’s effects on businesses. This year should be better for everyone. As a social media strategist I find that customers generally ask the same questions. During the course of the year I will be answering these questions. The biggest one that I will discuss today is the business case for participating in social media. My answer to that is that it is no longer “should we participate” but how should we participate. Or communications mix has...

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Facebook new and improved privacy

Posted by on Dec 10, 2009 in Uncategorized

Everyone has been super concerned about privacy within Facebook for a long time. So here’s the latest scoop on this. In other words you do have the choice of making content available to friend, friends of friends and everyone. What these changes mean for you You can now control who can see every post you share, from status updates to photo albums. Regional networks (like London or Australia) have been removed. A common set of information for all users is now publicly available. Facebook-enhanced applications and websites now have access to a limited set of information when you use and...

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Stories from the Front lines of social media (ctd)

Posted by on Nov 30, 2009 in Uncategorized

Quotable quotes Social media is the invitation to your house party!  (Your house is your website) The importance of tagging… “Google juice” diigo – social bookmarks – a way of tapping into social knowledge-base of Web content Tip: for your company’s wiki page don’t have it written by the marketing dept. Have employees, customers do it instead – for a better sense of authenticity. Blogs – company blogs should be integrated into the company website rather than being standalone Social networks – Facebook. How do businesses participate...

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Stories from the front lines of Social Media

Posted by on Nov 30, 2009 in Uncategorized

Natasha d’Souza is giving a talk about Social Media at the ClockTower Pub. It’s the perfect venue, cozy for our friendly little gathering. We’ve just finished an ice breaking game – everyone was an ‘ingredient’ in a recipe and we had to find our fellow ingredients to make a recipe for hot dogs and hamburgers. I’m quickly drafted to be part of a team and it looks like we’re winners.  But now it turns out that I’m the wrong ingredient!  I get kicked out of the recipe team. (snif!) The presentation is starting. Natasha’s got a cool...

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