It is social media, so use the media

Posted by on Oct 13, 2009 in Events, Guest speaking

Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words “it is social media….. start using the media” So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco. The complete set is on the Virtual EyeSee fan page on facebook.  So the next time you have an event take some photos. If you don’t have a budget for a professional, then take your...

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Must have social media tools to engage your customers

Posted by on Oct 8, 2009 in Events, Guest speaking

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was...

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Customer engagement through Social Media

Posted by on Oct 4, 2009 in Events, Guest speaking

I’ll be speaking at the next Zone 5 event and the topic is customer engagement through social media. Customer engagement seems to be the new buzz word but it’s something that is hard to achieve for most businesses. Traditional marketing was about one generic message that was sent to all customers through controlled channels. Social media has now changed that model and enabled the sharing and customization of the message via many channels. The biggest change is the loss of control of the message. Since there is a lot of emphasis on B2C and endless examples and case studies I...

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Tapping into Twitter with Social Signage

Posted by on Oct 1, 2009 in Events, Guest speaking

I am very excited as I am attending GTEC on October 7th this time it’s to introduce a very interesting concept that is called Social Signage. This is a joint venture between Corner Portal and Virtual EyeSee. This concept is geared towards museums and galleries to drive new traffic to their exhibits. Typical visitors generally fall into 3 categories tourists members occasional visitors Most of these institutions are very heavily funded by various foundations and tax dollars. The revenue generated by visitors is minimal. This has been the model for quite some time but Social Signage aims...

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Social Media Breakfast Ottawa #11

Posted by on Sep 15, 2009 in Events, Interviews

Social Media Breakfast Ottawa #11

It’s been a very busy week in Ottawa for Social Media with on average 2 events per day. Social Media Breakfast Ottawa #11 is tomorrow and I am super excited to attend yet another great session. When:  Wednesday, September 16th, 2009 – 7:30 to 9:00 AM Where:  Gowlings, 160 Elgin Street, 26th Floor, Ottawa, Canada How:  Purchase your ticket at People complain about the early time yet do make it all the way downtown to attend these sessions. It’s held at a really great location, The Gowlings offices downtown. It’s especially breath...

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Drupal for Government

Posted by on Aug 19, 2009 in Events

Open Concept presenting onDrupal and CLF2 at the Government. Drupal is a modular system that has been used for forums, Economist. CLF 2 complient based on the Zen theme. Accessibility is a huge part of the CLF2 framework. Promoting govt. website to Google usine Google’s XML sitemaps. RSS and news aggregation. Blogs social networks. Hither contrast, larger fonts and larger displays.These make the site interactive and more dynamic. Establishing meta tags based on the content on the site. iPHone Blackberry...

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